Last Updated on September 21, 2024
Tula Journey, founded by Art Therapist Gunjan Adya, encourages mindful living through wellness tools like The Pursuit of Balance journal and affirmation cards. The brand promotes the transformative power of taking a pause to restore balance and reconnect with the inner self. Tula Journey’s mission has attracted notable personalities and partnerships with leading brands.
Tula Journey, a wellness brand born during the pandemic, was founded by Gunjan Adya, a certified Art Therapist. The name “Tula,” meaning balance, reflects the brand’s philosophy of encouraging individuals to pause and reconnect with their authentic selves. During the digital shift, Gunjan felt the growing disconnect from inner peace due to the constant race of life, which led her to develop wellness tools that promote mindfulness.
Mindfulness Tools for Awareness
Tula Journey’s flagship product is The Pursuit of Balance, a prompt-led, self-help journal published by Harper Collins. It offers readers a structured guide to restoring balance in their lives. This was followed by a deck of Affirmation Cards designed to boost self-esteem and positivity, and the Nivaant Collection, a range of hand-knitted products crafted by rural women in Punjab. These tools aim to help users pause, reflect, and live intentionally.
Empowering Rural Women
The Nivaant Collection not only provides a calming experience for users but also empowers rural women by offering them sustainable income opportunities. These handcrafted products make perfect companions for journaling, further enhancing the mindful journey that Tula promotes.
Recognized by Prominent Personalities
Tula Journey has garnered admiration from renowned figures such as Pooja Bedi, Swara Bhaskar, Twinkle Khanna, and many others. The brand’s message of mindful living has resonated widely, and its partnerships with esteemed brands like Goodearth and Soho House reflect its commitment to spreading this philosophy.
Transforming Lives through a Pause
At its core, Tula Journey aims to help people understand the transformative power of a pause. Whether through thoughtfully designed journals or empowering rural women, Tula Journey invites you to take a step back, disconnect from the external world, and reconnect with yourself.